Micro Industries
8399 Green Meadows Drive North
Westerville, Ohio 43081
Email: mcurran@microind.com
Main Phone: (800) 446-6762
Fax Number: (740) 548-6184
MICRO INDUSTRIES DEBUTS NEXT GENERATION OF IN-STORE, INTERACTIVE RETAIL COMPUTERS
Introduces Trio of Hardware and Software Products at BIG SHOW 2007
New York, NY – January 15, 2007
Micro Industries® today released computer products and related software that together offer consumers real-time access to relevant information about their purchases. The products introduced at the National Retail Federation's BIG Show here include two all-in-one Touch&Go® computer systems—the Messenger® 32P and Messenger® 45 with touch screen—and the mCast software solution.
"Our vision is to drive the next generation of direct-to-consumer marketing with fully interactive computers capable of communicating directly with other systems in the store or around the world," said Michael Curran, Micro Industries' president and chief executive officer. "There's a digital-signage market and an interactive market, and we think they should all be one."
mCast: Dynamic digital media
This software from Micro Industries' mCosm affiliate lets retailers create, manage, deploy, and change digital media "on the fly." With a simple-to-use Web application, retailers can refresh their in-store promotions across all locations by dynamically changing specific computer screens and multiple touch points in real time. "mCast provides a tool that couples interactive applications with digital signage," said mCosm President John Curran. "There is nothing else on the market that does that today."
Messenger 32P: Enhanced consumer experiences
This Touch&Go® computer's unique, 32-inch portrait format attracts, informs, and persuades shoppers. A new, integral barcode/ magnetic strip reader (MSR) module takes the model to the next level by incorporating various ways by which to process in-store sales transactions. The Messenger 32P also offers the low-power advantage of an Intel® Pentium® M processor.
Messenger 45 with touch screen: High-definition marketing
An Intel® Core™ 2 Duo processor provides the power for this dazzling 45-inch, high-definition, LCD display. Combined with a touch screen, the Messenger 45 is retail-ready for interactive consumer applications, digital signage, store maps, advertising, messaging, product information, and demonstrations. The Messenger 45 was named an Intel® Communications Alliance Multi-core Proof Point Content Winner in 2006.
About Micro Industries
With our mCosm affiliate, Micro Industries Corporation provides total, in-store solutions. Our integrated approach provides retailers with a single point of contact for all interactive point-of-purchase requirements. Touch&Go computers, content development, network infrastructure, remote-system management, and hosted services make Micro Industries the ideal partner for any interactive retail application.
With two manufacturing facilities near Columbus, Ohio, Micro Industries is an Affiliate Member of the Intel® Communications Alliance. Visit us at Booth #329 to see our mCast and Messenger products at the BIG Show 2007.
Micro Industries and Touch&Go Messenger are registered trademarks of Micro Industries Corporation. mCosm is a registered trademark and mCast is a trademark of mCosm LLC. All rights reserved. Intel and Core 2 Duo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. All other legal marks are the property of their respective owners.
